SAVOR&SENS: THE STORY OF A YOUTUBER AND A SAUCE

Recently, they partnered with YouTuber Gurky to create a new spicy sauce from an astonishing recipe. It has been available since April in a limited edition and has a unique flavor like no other.

What started as a local, almost artisanal adventure, limited to producing a few grocery products for others, has become one of the leading gastronomic production companies in France. What might seem like a fairy tale is a true story: that of the company Savor&Sens, founded in 2009 by Alain Leon. With a clear intention to offer delicious, original, and colorful gourmet grocery products in increasingly attractive and colorful packaging.

"Good in the Beautiful": this is the motto of this Var-based company, whose manufacturing workshops are located in Signes. Savor Créations presents more than 600 product references with contemporary product lines that also include organic and traditional products. Savor&Sens offers balsamic vinegars, mayonnaise, spice blends, mustard mousses, spreads, syrups, or jams.

Most of these products are also available in organic. Since its inception, Savor&Sens has always focused on organic products. Today, the company offers more than 100 organic references in its catalog, paying special attention to raw materials. It works with the Ecovert organization for the certification of its products. Another key element of Savor&Sens’s identity: the constant culinary promotion of “made in France”. From the label to the packaging, through to the product, everything is thought out, designed, and created in France.

Innovation is, in fact, the watchword of Alain Leon, CEO of the company: "The innovative nature of Savor&Sens products comes from the technicality of the recipes, the originality of the packaging, the manufacturing processes, and also the use of these products." Like this range of products from the Très Or Collection. Gold is thus present in ten products based on pepper, salt, sugar, or mustard. The most surprising is probably this blend based on gold-flecked balsamic cream…

Savor&Sens is present in more than 44 countries (including France), across the world, from the United States to Australia. In France, it is already present in more than 2,500 points of sale. And it hopes to continue growing in France. Gourmet Selection is therefore essential to its expansion strategy to meet new fine grocery managers.

Innovation also means partnering with rising stars in the digital world. Savor&Sens is thus a partner of content creator Gurky, a Quebecer who became known to the Francophone world through his YouTube channel where he shares his culinary discoveries and experiments. He has created a spicy sauce with an astonishing recipe, the result of a bold collaboration with La Pimenterie, a Canadian company specializing in exceptional peppers. And marketed for the occasion by Savor&Sens with its strong global distribution network.

"Kumquat Crush" is the name of this sauce that combines kumquat, this small Asian citrus fruit, with apple cider vinegar, bell peppers, habanero peppers, ginger, and spices. But with the originality of also being associated with vanilla. The result is a fruity and tangy hot sauce with notes of vanilla, sugar, and spices. This provides the perfect balance for barbecues or grilled meat!

It is a unique taste experience, available in a limited edition. And Savor&Sens delights in introducing it to the readers of the Gourmet Selection newsroom!