Local cuisine is back in vogue among gourmets and lovers of quality products. Its conviviality, generosity and authenticity are the hallmarks of a trend that will be reflected in the manufacturers and producers present at the next edition of Gourmet Selection.
Published on Jul 16,2025 at 7:37 AM | Updated on Sep 25,2025 at 9:19 AM

Driven by a quest for authenticity and comfort, local cuisine continues to delight the French - as shown by the recent Ipsos survey on the French and gastronomy. It ranks boeuf bourguignon, cassoulet and blanquette de veau as the dishes that best represent France around the world. Rooted in timeless culinary traditions, this convivial and generous approach to gastronomy brings different generations together around the same table, where everyone finds his or her bearings, echoing that of traditional family Sunday lunches.

This need for reassurance can be seen directly in consumers' shopping baskets. The products of yesteryear, such as chicory, sourdough bread, ‘pâté en croûte’, cider vinegar and millet, are making their way back into French people's daily lives.

While this trend is far from new, new players have more than a few tricks up their sleeves to make traditional recipes their own with more modern approaches that resonate with consumers' new expectations in terms of seasonality, accessibility, responsibility and vegetalization. Beyond the product itself, nostalgic marketing sublimates brand identities, product packaging and communication themes.

This is what grocers, and other buyers will discover on the booths of producers and manufacturers of delicatessen products at the 2025 edition of Gourmet Selection. After all, 90% of French people prefer to buy French delicatessen products, according to a study on delicatessen distribution up to 2026 by consulting firm Xerfi.

 

Good advice from Gourmet Selection

Manufacturers: Boost your communication by telling the story of your brand, highlighting your know-how and local roots, and revealing the behind-the-scenes production process to engage the distribution channels that will be the spokespeople for your products.

Distributors: devote consulting time to promoting these products of yesteryear and create immersive in-store experiences to appeal to your customers' childhood memories.

Glass jar from the brand Sillon containing veal blanquette with vegetables and spelt, displayed on a table with raw ingredients (onion, lemon, carrots, spelt grains) in the background. The label indicates artisanal production in France and a 360 g portion. The whole setup evokes authentic and carefully crafted regional cuisine.

Gourmet products

La conserverie Sillon: made by artisan canners, Sillon jars have chosen to uphold agricultural values by sourcing products from their native Occitanie region. To give a new lease of life to the canning trade, the brand has developed a strong identity close to the land, with recipes that are both classic and original to suit today's tastes. Chicken with curry and pork with caramel, for example, naturally find their place in the Sillon range, alongside the traditional cassoulet de Toulouse and blanquette de veau.

Glass teapot containing a floral infusion with whole flowers visible, including a large orange flower. Next to it, a box from the brand Horae labeled "Floral infusion blend – Wildflowers." The image highlights an artisanal and poetic infusion made from dried flowers, set in a bright and soothing atmosphere.

Nature Expression - Horae: drawing its inspiration from the traditional flavours of our countryside, Horae (winner of the Best Of 2024 competition), hand-crafts bouquets of flowers for infusion. Committed to artisanal production, the brand uses only natural, organically grown flowers and plants, cultivated on a family farm surrounded by virgin forest. With the passing of the seasons and the rhythm of the biodynamic calendar, the Horae collection of infusion bouquets pays tribute to botanical traditions: field flowers, woodland flowers, mountain flowers and wildflowers.

Packaging of the product "Bretzel&Co – Dark Chocolate & Orange Pieces," displayed centrally on a light wooden background. The visual highlights a pretzel coated in 55% dark chocolate, sprinkled with orange pieces. Annotations emphasize the product’s features: made in France, artisanal salty and crunchy pretzel, orange pieces, and 55% dark chocolate. The overall impression evokes an artisanal treat blending tradition and originality.
Bretzel&Co: imagined by two brothers, Bretzel&Co is the first brand of chocolate pretzels with topping made in France. For more than a year, the siblings carefully crafted their recipe to achieve the perfect balance between texture, flavour and indulgence. It is made without artificial coloring, preservatives or flavouring, using artisanal French pretzels and B Corp-certified chocolate. In 2025, Bretzel&Co is expanding its range with new flavours such as regressive dark chocolate pretzels with orange splinters.

Come and discover these products and other brands rooted in gustatory nostalgia at the 2025 Gourmet Selection. To register and order your badge, click here.

And to find out more, download our trend book (written in French)!