The terroirs or cuisines of the world are becoming increasingly popular in consumer habits, as they embody culinary diversity, new flavours and a certain search for the exotic. A trend that delicatessens must capitalize on.
Published on Jul 16,2025 at 8:01 AM | Updated on Sep 25,2025 at 9:19 AM

The essence of the trend

The intensification of cultural exchanges and information is fuelling consumers' thirst for discovery. In the spotlight for several years now, world cuisines are particularly popular with the younger generation, who feed off emerging trends on social networks - Dubai chocolate, recently highlighted by the TikTok algorithm, is a perfect example. In 2024, world cuisines and terroirs will account for 3 billion euros in French supermarkets (Source: Xerfi - “Le marché des cuisines du monde (worldfood)” 2024).

Today, however, simple discovery is no longer enough. As part of a global movement to celebrate culinary diversity, this trend is gaining fresh impetus, with an ever-stronger territorial focus. Consumers are looking for products that are both innovative and authentic, that tell a story and reflect traditions, and that promote a cultural and culinary heritage.

They pay particular attention to the origin and quality of their products. Directly inspired by the specific know-how of certain regions of the world, these products must be respectful of those who created them. An invitation to travel, the world's terroirs pave the way for the exploration of unique tastes and unexpected combinations, such as Korean kimchi (a fermented cabbage-based preparation), sumac from the Middle East (a spice used in the composition of zaatar), South American maté (a caffeine-rich infused beverage) and Japanese shoyu (an artisanal fermented soy sauce).

 

Good advice from Gourmet Selection

Manufacturers: Use the packaging of your products to explain their history and origins, their manufacturing methods and their use in traditional recipes.

Distributors: Guide your customers in the discovery of these new products, with which they are not necessarily familiar, with preparation and tasting tips to encourage their adoption.

Bottles of "La Plantation" spicy sauces displayed on a wooden counter, accompanied by their packaging. On the left, a tamarind BBQ sauce; on the right, a Khmer Masala sauce. The packaging features illustrations of natural ingredients and labels in both French and English. In the background, a wall decorated with old maps or vintage illustrations.

Gourmet products

 La Plantation

Nestled in southern Cambodia, La Plantation is a family-run, fair-trade farm. It has chosen to draw inspiration from its terroir to develop a range of exceptional spices sourced directly from producers, in order to preserve local traditions. Its treasures include authentic IGP Kampot pepper, as well as endemic and wild spices such as white turmeric and galanga. To enhance the richness of Cambodia's culinary heritage, the brand has also created a range of sauces based on fresh fruits and spices, making them easy to use on a daily basis.

ChatGPT said: Colorful box of white tuna marinated in escabeche from the brand Conservas Ortiz, placed on a beige cloth with a wooden background. The vintage label, dominated by yellow, red, and blue, features an illustration of a traditional fishing boat. Around the box, fresh herbs and sprouts suggest a natural and refined culinary world.

Conservas Ortiz

A cannery located on the Spanish Basque coast; Ortiz has been defending traditional fishing and respect for the sea since 1891. Founded by the eponymous family, the company is now run by the fifth Ortiz generation. Starting with the marinating of anchovies and ‘bonito del norte’ - also known as albacore or white tuna - the cannery developed its own method for processing fish during the peak season and selling it throughout the year. The principles of fishing according to the tides and exclusively by line are always respected.

Dark green packaging of a "Vintage" cheddar from the brand Wyke Farms, originating from Champflower in Somerset, England. The refined design prominently features the name "WYKE" with elegant white ornaments, along with the phrase "England’s Cheddar Makers – Since 1861." The label "Vintage – Strong & Complex" indicates a well-aged cheese with a pronounced and complex flavor. The packaging evokes tradition, craftsmanship, and British artisanal quality.

Wyke Farms

For 160 years, Wyke Farms English Cheddar has been made to a secret family recipe for four generations - that of the family's grandmother, Ivy Clothier. Deeply rooted in its home region of Somerset, the capital of English cheese production, Wyke Farms has chosen to limit its range to what it does best: the production of cheddar using the original artisan methods, available in 5 levels of ripening, from 3 to 15 months.

Clear glass jar containing whole Baffia black peppercorns from the brand Niamkey, sealed with a cork stopper. The black label reads "Grand Cru," "Product of Côte d’Ivoire," and specifies its origin: Abidjan, Aboisso. The jar is placed on a wooden slice, with a few peppercorns scattered around, creating a natural and artisanal setting. The image evokes an exceptional product from a celebrated African terroir.

La Fine Sélection d'Adjoua

Since 2018, La Fine Sélection d'Adjoua has been spotlighting exceptional ingredients from the African continent. Going beyond simple marketing, the brand supports local producers in promoting their know-how and the quality of their products, which are often unknown or underestimated. In this way, it has helped to make Côte d'Ivoire peppers known to Michelin-starred chefs and on the international scene. This year, two new culinary treasures are on the menu: Timiz pepper, harvested on the high plateaus of Ethiopia and smoked according to ancestral know-how, and passion berry, harvested by hand and naturally dried to preserve its tangy, sweet and slightly peppery aroma.

To find out more, discover the 10 trends in French grocery in 2025 from our Trend book (written in French)!

Curious to meet these representatives of the world's terroirs and many others? Sign up for the 2025 edition of Gourmet Selection!