A trade show is a unique opportunity to see all the industry players simultaneously in the same place. It is also the perfect time for efficient sales prospecting with face-to-face meetings!
A strategic advantageAre you interested in promoting your new products ? Increase the visibility of your company?
Including participation in a trade show in your marketing strategy is a major asset in reaching your objectives as it brings together supply and demand. Trade shows are business accelerator and offer several advantages.
The key learnings of this infographic
- 75% of the trade show exhibitors are satisfied with their return on investment. For €1 invested, exhibiting at a trade show enables firms to generate 10 euros of turnover on average.
- 65% of professionals think that trade shows are important for their company A trade show helps you reinstate human contact at the centre of your marketing initiatives, it's the best promotional tool in bang-for-buck terms
- A trade show is also an exceptional occasion to maximise your visibility in the media and to present your new products to the specialist trade journalist and media title.