A trade show is a unique opportunity to see all the industry players simultaneously in the same place. It is also the perfect time for efficient sales prospecting with face-to-face meetings!
A strategic advantage
Are you interested in promoting your new products ? Increase the visibility of your company?Including participation in a trade show in your marketing strategy is a major asset in reaching your objectives as it brings together supply and demand. Trade shows are business accelerator and offer several advantages.
![4 reasons to include a trade show in your marketing strategy](/-/media/Project/Comexposium-Master1/Master1-Gourmet/HOME-EXPOSANT/Pourquoi-exposer/Exposer-tout-savoir/4-raisons-dintegrer-un-salon-dans-sa-strategie-marketing/Infographie-4-reasons-to-include-a-trade-show-in-your-marketing-strategy.jpg?h=2640&iar=0&w=640&rev=a1b89ecbf21341a08a5284d3a4ed1586&hash=20454149DA05DD2EC16F651D89060D02)
The key learnings of this infographic
- 75% of the trade show exhibitors are satisfied with their return on investment. For €1 invested, exhibiting at a trade show enables firms to generate 10 euros of turnover on average.
- 65% of professionals think that trade shows are important for their company A trade show helps you reinstate human contact at the centre of your marketing initiatives, it's the best promotional tool in bang-for-buck terms
- A trade show is also an exceptional occasion to maximise your visibility in the media and to present your new products to the specialist trade journalist and media title.