A trade show is a unique opportunity to see all the industry players simultaneously in the same place. It is also the perfect time for efficient sales prospecting with face-to-face meetings!

A strategic advantage

Are you interested in promoting your new products ? Increase the visibility of your company?

Including participation in a trade show in your marketing strategy is a major asset in reaching your objectives as it brings together supply and demand. Trade shows are business accelerator and offer several advantages.
4 reasons to include a trade show in your marketing strategy

The key learnings of this infographic

  • 75% of the trade show exhibitors are satisfied with their return on investment. For €1 invested, exhibiting at a trade show enables firms to generate 10 euros of turnover on average.
  • 65% of professionals think that trade shows are important for their company A trade show helps you reinstate human contact at the centre of your marketing initiatives, it's the best promotional tool in bang-for-buck terms
  • A trade show is also an exceptional occasion to maximise your visibility in the media and to present your new products to the specialist trade journalist and media title.


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