You've decided that using trade fair media is a key point in your marketing and communication strategies. We support you with our checklist and a set of tips to help you identify the right B2B trade fair for your strategy!

Why it is essential to identify your B2B trade fair?

It's complicated to attend every trade show. And if you are not well prepared, multiple untargeted participation could waste time and resources because not all trade shows are for you. Before you set your sights on an event, it must be relevant to your objectives:

  • To be in contact with the right prospects
  • Be visible
  • To conquer new markets
  • Meet the right partners
  • Sign contracts


With our tip sheet to download below, you will be able to clarify your objectives, which will automatically help you select the trade shows that will allow you to achieve them!

The right questions to ask yourself to correctly identify a B2B event

Once you have defined your objectives and ranked them in order of importance, our checklist will help you to ask yourself the right questions to choose your trade fair:

  • What is the profile of the visitors?
  • Does the exhibitor profile match yours and the sectorisation of the exhibition?
  • What are the advantages of the exhibition?
  • What services make the difference?


Use our checklist to start answering these key questions, and choosing a trade fair will be much easier! Are you considering choosing a large international trade fair or an event with a more limited visitor base? Review your arguments and needs with our advice sheet. In the end, you'll find a bonus of 5 points that make the difference.

Selecting a trade show is not a matter of chance! To have all the cards in your hand, download our list of tips, and you will be sure to make the right choice.