Global days, food celebrations, major consumer events and seasonal occasions: the calendar offers plenty of opportunities to raise your profile, bring your shop to life or showcase your products.
Published on Sep 30,2026 at 5:15 PM | Updated on Sep 30,2026 at 5:19 PM

What will be the key food trends and highlights of 2027?

To help you plan your activities in advance, Gourmet Selection presents its 2027 Food Marketing Calendar, available to download for free. A tool designed for professionals in food, catering, restaurant and, more broadly, the food sectors.

Download the 2027 Food Marketing Calendar
Orange megaphone icon representing promotion and communication opportunities throughout the year.

Opportunities all year round;

Plan your campaigns around major holidays, international awareness days and key consumer events that matter most to the food industry.
Orange icon showing a crate filled with food products, symbolizing communication planning and speaking opportunities.

Plan your communications in advance.

Social media, newsletters, promotional offers, in-store activations... plan your marketing initiatives several months in advance.
Orange calendar icon illustrating editorial planning and the organization of communication activities.

Create a relevant editorial calendar

Select the dates that best align with your business to build a consistent and effective communication strategy.
Selection of dark and white chocolates arranged in a presentation box.

Dates not to be missed in 2027

From Dry January, which begins on 1 January, to the festive season, each period offers its own opportunities for promotion.

The year begins with Epiphany on 6 January, International Hot and Spicy Food Day on 16 January and International Italian Cuisine Day on 17 January. In February, there’s Candlemas on 2 February, Chinese New Year on 6 February, International Pizza Day on 9 February and Valentine’s Day on 14 February.

In spring, the occasions multiply: European Artisan Ice Cream Day on 24 March, National Cheese Day on 27 March, Easter on 28 March, followed by World Cocktail Day on 13 May, World Bee Day on 20 May and International Tea Day on 21 May…

The arrival of summer, meanwhile, heralds the season for picnics and social gatherings. June in particular features World Milk Day on 1 June, World Cider Day on 3 June, followed by International Sushi Day, Sustainable Gastronomy Day and International Picnic Day on 18 June.

As the new school term begins, and then as the festive season approaches, the highlights come thick and fast once again: International Coffee Day and World Cocoa and Chocolate Day on 1 October, World Food Day on 16 October, Halloween on 31 October, Beaujolais Nouveau on 18 November, World Olive Tree Day on 26 November, World Raclette Day on 13 December, Christmas on 25 December and New Year’s Eve on 31 December.

All these occasions should be incorporated into your 2027 marketing plan right away.

How should you use the 2027 food marketing calendar?

 

A recurring theme is only worthwhile when it provides a relevant opportunity to talk about your offering. The aim, therefore, is not to promote every date on the calendar, but to select those that resonate with your business, your products and your customers.

A tea brand could naturally organise a campaign around International Tea Day on 21 May 2027, whilst a shop offering a fine selection of cheeses could capitalise on National Cheese Day on 27 March or World Raclette Day on 13 December. For others, major consumer events such as Easter on 28 March, Mother’s Day on 30 May, the summer, the start of the new school term or Christmas on 25 December will be more strategic occasions.

Based on these dates, there are numerous possibilities: showcasing a selection of products, in-store events, tastings, special offers, social media posts, newsletters, recipes, editorial content or collaborations with other brands.

The benefit of the calendar is precisely that it allows you to plan these communications in advance, rather than discovering these recurring themes just a few days before they arrive.

Plate of golden pancakes stacked on a wooden table, served with small bowls of sweet toppings and a jar of honey.Epiphany – January 6, 2027
Pressed cheese cut into cubes and slices, displayed in an open cheese wheel on a wooden board.National Cheese Day – March 27, 2027
Hot tea being poured into a ceramic cup from a teapot, with spices placed nearby.International Tea Day – May 21, 2027
Person holding a bouquet of pink tulips while carrying a young child in a cozy indoor setting.Mother’s Day – May 30, 2027
Melted raclette cheese being heated, ready to be scraped and served.World Raclette Day – December 13, 2027
Red mug of hot chocolate topped with colorful sprinkles and a white snowflake decoration, accompanied by a candy cane and Christmas ornaments.Christmas – December 25, 2027
Hands being rinsed under flowing water from a watering can in an outdoor green setting.

2027: a year to start preparing for now

Certain dates also provide an opportunity to address topics that go beyond the product itself. For example, the 2027 calendar includes World Water Day on 22 March, International Zero Waste Day on 30 March, International Plant Health Day on 12 May, Sustainable Gastronomy Day on 18 June and the International Day of Awareness of Food Loss and Waste on 29 September.

These key events can provide an opportunity to highlight commitments, expertise, production methods or new ways of consuming.

The challenge, therefore, is not so much to be present on every date as to build a coherent editorial and commercial calendar, by identifying in advance the events most relevant to one’s brand or business.

Gourmet Selection: the event not to be missed in June 2027

 

Among the dates to note: 13 and 14 June 2027, when Gourmet Selection will bring together professionals from the fine food sector at Paris Expo Porte de Versailles.

Grocery retailers, restaurateurs, food artisans, retailers and producers will come together over two days to discover products, develop new commercial opportunities and analyse industry trends.

Download the 2027 Food Marketing Calendar
Laptop displaying Gourmet Selection’s 2027 food marketing calendar, with a fine food retail illustration in the background.

Download the 2027 Food Marketing Calendar for free

Are you preparing your 2027 marketing plan, your editorial calendar or your upcoming sales events?

Get an at-a-glance overview of the key 2027 food events, month by month, thanks to the calendar produced by Gourmet Selection.

Download the 2027 Food Marketing Calendar

Frequently Asked Questions

  • What is a food marketing calendar?
    A food marketing calendar brings together dates and recurring events that food industry professionals can use to organise their communications and sales campaigns: festivals, global or international days, seasonal highlights and events linked to specific products.
  • What are the key food-related events in 2027?
    The year 2027 features numerous events, including Epiphany on 6 January, Candlemas on 2 February, National Cheese Day on 27 March, Easter on 28 March, International Tea Day on 21 May, World Milk Day on 1 June, International Coffee Day on 1 October, Halloween on 31 October and Christmas on 25 December. Gourmet Selection’s 2027 Food Marketing Calendar lists these dates and many other recurring events month by month.
  • How do you create your 2027 food editorial calendar?
    Start by selecting the dates that best align with your products, your brand positioning and your customer base. Then, for each of these dates, plan the content, promotions or offers you wish to run, and incorporate them into your annual editorial and sales schedule.
  • Where can you download a free 2027 food marketing calendar?
    Gourmet Selection offers its 2027 food marketing calendar as a free download, featuring a selection of dates and key events to capitalise on throughout the year.