Ankorstore's Independent Retail Observatory provides a snapshot of how independent retailers are evolving and how their customers are changing their consumption habits. The study, which surveyed more than 1,000 European retailers and 2,000 French consumers, clearly shows that independent retailers remain resilient despite the challenges they face. This is because they have a tremendous capacity to adapt.
Published on Sep 25,2025 at 12:02 PM | Updated on Sep 25,2025 at 2:48 PM

The current economic climate is not discouraging independent retailers. This is the conclusion of the Independent Retail Observatory, which Ankorstore has been publishing for the past three years. It reveals the sector's capacity for transformation.Independent retailers have entered a period of ‘resistance’. They are investing in diversifying their business, strengthening their digital offering and evolving their supply strategies.

In fact, the economic context is difficult, but they are showing strong resilience: 83% of retailers consider the period to be ‘tense’ or ‘very difficult’ (inflation, costs, decline in purchasing power). Nevertheless, 17% of them consider their situation to be prosperous. This is probably because the French have not given up on shopping at independent retailers. Seventy per cent of them frequent these shops, a figure that has remained stable since 2024. And 50% prefer independent shops to large retailers or e-commerce when prices are the same. In addition, 67% of retailers surveyed express a confidence index of 5 out of 10 or higher for the current year.

However, we are talking about adapting to this particular context. Independent retailers have adopted several strategies to meet consumer demand.

Faced with declining consumer purchasing power, 50% of retailers decided not to increase their prices in 2024, with the aim of retaining their customer base. This decision is supported by the fact that 27% of retailers are observing a consumer trend influenced by low prices.

The triumph of ‘made in local’

Independent retailers are also working on their offerings. 23% of retailers are observing a consumer trend towards made in France and local consumption. 44% of consumers say they value local products, and 39% favour French or European brands.

As a result, 78% of retailers have adapted their sourcing accordingly. This represents a 15-point jump in two years. 59% are considering using suppliers based in Europe in order to reduce their dependence on international markets, which are perceived as unstable.

These changes in purchasing and sourcing policy are accompanied by another essential aspect of sustaining independent retail businesses: social ties and roots in the local community. Beyond their economic impact, retailers play an essential role in local life. 98% of them recognise their contribution to revitalising town centres. They are thus responding to strong demand from French consumers.

Local roots often go hand in hand with diversification of activity. In addition to their core business, many retailers also offer parcel collection services, workshops and personalised services.

Digital technology is becoming increasingly important

Faced with changes in the retail sector, retailers are also turning to digital technology to remain competitive. The Observatory reports that by 2025, 23% of retailers will have strengthened their online presence to overcome economic difficulties. This represents an increase of 2%. While the average number of retailers with an online sales site is 43%, fine food retailers, organic shops and bulk stores are more reluctant. Their digitalisation rate stands at 36%.

Finally, it should be mentioned that independent retailers are increasingly joining professional organisations in order to better engage collectively and speak with one voice. The Observatory notes that 71% of retailers are members of one or more professional organisations. And that, on behalf of the collective, they are calling on the public authorities. 78% of retailers are calling for concrete measures, such as reduced charges, rent controls or assistance in the face of rising energy costs.

Come and learn more about the evolution of independent retailers – including fine food stores – at the 2025 edition of Gourmet Selection. You can register online by clicking on this link. Discover how independent retailers are transforming, resisting and thriving. And join the Experts' Agora, where its sessions and round tables, will analyse the latest trends in fine food and the keys to success for managers.